Mulberry Canon Barnett Primary
Integrated Marketing Campaign
Summary
Part of my work within the Creative Alliance Digital Design Bootcamp, I created a range of social and digital assets that would aid Mulberry Canon Barnett Primary with establishing further socials and increasing enrolment in 2025.
Role
Research, Ideation, Editing, Design
Tools
Illustrator, Photoshop, Canva, Capcut
Duration
Spring 2024
2 Months
Research and Ideation
I began the project by researching Mulberry Canon Barnett and the local area. Understanding who they are and what they offer that set them apart from other primary schools in Tower Hamlets would allow me to cater my content to the specific interests of parents within the borough and help them put their best foot forward.
Branding
Although provided with a brief document of guidelines regarding their logo and secondary colour palette, I used my own research and attention to detail to decipher their ideal colour palette, visuals, copy and typeface, which I identified as Gotham or similar.
Finalised Designs and Content
To provide ample guidance and room, I created a blend of Digital and Traditional content to assist in establishing an additional social channel (Facebook) and drive enrolment in the next enrolment period (September 2024 - January 2025).
